Optimizing Your Content For The Search Engines

There are many ways to optimize your content for Search Engines so that it becomes the most relevant and gets the coveted 1st page positioning.

Your content is generally optimized in two distinct phases.

  • Internal SEO
  • External SEO

Internal SEO consists of all the different ways your content is put together and structured to be most useful, relevant and palatable to the Search Engines.  The following is a sample of a few important areas to be considered.

  • Title
  • Description
  • Categories
  • Tags
  • Meta Tags
  • Keyword Density
  • Related keywords Clustering
  • Keyword In The Domain
  • Geo-Positioning
  • Media Optimization
  • Embeding
  • Close Captioning
  • Age Of Domain
  • Page Rank
  • Authorship
  • Syndication
  • Social Media Integration

External SEO is everything else.  All the optimization that happens external to your website and content that point to your website and content.  The external back-links coming from various resources that SIGNAL how important and relevant the content may be to the search engines.

  • Social Bookmarking
  • Blogging
  • Commenting
  • Pligs
  • Wiki-Sites
  • Gov and Edu Back-links

To find out more about each of the ways mentioned here, click on the links to get more detailed information.